Consulting Experience

 
NYPL_logo_sig.png

UX Lead

The New York Public Library

April 2018 to present

 
 

CREATE New eBooks publishing & distribution platform for library consortium. Conduct UX research and user testing; develop IA, prototypes, branding and design system. 

 
Seeso.hero.jpg
seeso.card.jpg

Color palette and gradients

Logo system

logos.jpg
colors.jpg

Type Lock-ups

seeso.lockup.gif
originals.jpg
Seeso.system2.jpg
Seeso_KeyArt_Shrink_vertical_04.04.jpg
Seeso_KeyArt_Shrink_horiz_04.11.jpg
Seeso_KeyArt_MBMBAM_04.09.jpg
Seeso_KeyArt_MBMBAM_vertical_04.06.jpg

Imagery

Seeso.hero.jpg
sketch.jpg
british.jpg
harmonquest.jpg
british2.jpg

Brand Voice:

Like your funniest friend. Just weirder.

The Evolution of Comedy

Keep comedy weird.

Application of design system including Advertising, OOH, Digital & Social, and Video

Seeso.SXSW.jpg
SXSW-Tank.jpg
desktop.jpg
mobile.jpg
subway.banners.gif
seeso.card.jpg
Seeso.subway.jpg
GenBanner.jpg
BritBanner.jpg
GenSquare.jpg
BritSquare.jpg
OrigSquare.jpg
StandSq.jpg
OrigBanner.jpg
StandBanner.jpg
YT.jpg
snl.jpg
bjo.jpg
shrink.jpg
mb.jpg
bold.jpg
stream.jpg
HQ.jpg
lowerthird.jpg